Communication guidance and templates
Guidance how to use the programme-project logo and templates are made available to assist project communication tasks.
1. Design guide
Project design guidance
This is the main reference documents containing instructions how to use the programme and project logo and templates.
📁 Interreg NPA project design guide-v2_corr.pdf
2. Logo templates
Programme-Project logo
Projects are not expected to create an own project logo, unless otherwise agreed with the Programme.
In this zip folder you will find the design file format of the combined programme-project logo. Please update it with your project acronym and create the standard file formats to be used by the partners e.g. JPG or PNG.
Please be aware that you might need different colour versions of the logo type, in case of use on different backgrounds ref. design guidance.
📁 Programme-Project_logo_template.zip
Programme logo
This is the programme logo, without the project acronym. Right-click to download the programme logo for e.g. use on webpages or document header. Please remember to add the project acronym in any project documents as in this example.
The zip file contains all file formats and colour versions, you can use this as a reference for developing your own colour versions of the combined logo.
📁
NPA_2021-2027_Programme_Logo.zip
3. Mini-website guidance
CMS guidance
A guide for managing content and media on the Interreg NPA project website based on Umbraco.
📁 Mini Site CMS Manual-1 reduced.pdf
Mini-website Q&A
A list of questions you might have when developing your project mini-website is published below and updated regularly.
Q1- Where should we specify the starting and ending dates and the budget? This info is not featured in a specific section anymore.
A- The start and end date, as well as the project budget appear on the project database, yet it is a good idea to publish them in the About the project page as well. To do this each project should add a content block, this is described in the CMS guidance.
Q2- Would ‘Toolkits’ and ‘Tools’ (in Resources) be similar sections in which we would be repeating the content?
A - Ideally there should be no repetition of content. In the Outputs&Results please provide a narrative presentation of the project outputs and results, explain how the can be used, who is the target group or how they have made an impact.
In the Resources please make available the outputs and solutions that are described in the O&R and that can be further used. It is important to link from the O&R to the Resources.
Q3 - Add a new CTA: a functionality to subscribe to the project newsletter.
A - This should already be possible, albeit not on the home page.
Q4- Should ‘Associated partners’ be identified with a different NPA’s corporate colour? (Like ‘Lead partners’ category is identified in navy blue)
A - We will consider this in a future round of improvements
Q5- Quick links: a link to ‘News & Events’ is missing.
A- This can be added in the settings.
Q6 - What will be the URL of the mini-websites?
A - The project sites URL will be: www.interreg-npa.eu/projects/acronym/home/
This turned out to be a necessary choice instead of using subdomains like in the past e.g. acronym.interreg-npa.eu . We have an easy permanent redirect feature built in the CMS available in case of need.
Country Icons
Use these country icons in the Contact section of your mini-website. Download the zipped folder and follow the steps in the mini-website manual to upload the files in the Media folder of your project on Umbraco.
Web Analytics
All mini-websites will have an own usage tracker provided via Plausible. The data collected by Plausible is limited, but simple and effective.
Each project communication manager will have direct access to Plausible for the project they are concerned, it is possible to set weekly and monthly reports sent via email.
Once your site is set, contact the Programme Communication Manager to receive the link and credentials.
4. Communication Templates
Project document
All project partners should use the combined logo in a visible manner on project documents e.g. deliverables, minutes, reports, etc. and communications material relating to the implementation of the project.
An example of a Word project document can be downloaded below. The word Acronym can be replaced with the actual project acronym directly in the file.
📁 Interreg NPA project Document.docx
Storytelling template
Follow these steps to tell your project story in the most impactful manner. These steps are designed to make your project story understandable to a non-specialist.
📁 Word template storytelling.docx
Ten elements to create good digital content
1- relevance, 2- hot / breaking news, 3- proximity, 4- curiosity, 5- conflict, 6- emotion,
7- consequences and impact, 8- a well-crafted narrative, 9- good pictures and good multimedia material. or videos 10- good headline (magic formula: ‘witty, pithy, pretty & hitty’) and scannable content.
Project poster templates
Below you will find the instructions and 3 Word templates for the project poster (one for each priority) in portrait and landscape format.
Using the poster template is not mandatory. Your project is free to develop its own, in a language other than English as long as the programme branding guidelines are respected.
📁 INSTRUCTIONS FOR Interreg NPA project posters.pdf
📁 Interreg NPA project poster A3 Priority 1.docx
📁 Interreg NPA project poster A3 Priority 2.docx
📁 Interreg NPA project poster A3 Priority 3.docx
📁 Project-Poster-Landscape Priority 1.docx
📁 Project-Poster-Landscape Priority 2.docx
📁
Project-Poster-Landscape Priority 3.docx
Power Point template
Using the power point template is not mandatory. Your project is free to develop its own, in a language other than English as long as the programme branding guidelines are respected.
Slides for projects, styled with the 3 priorities colours.
📁
NPA_Project_PPT_template.pptx
Roll-up templates
Using the roll-up template is not mandatory. Your project is free to develop its own, in a language other than English as long as the programme branding guidelines are respected.
Templates for project roll-ups size 200x85 cm, two alternative designs.
📁
Project rollup_85x200 v3.zip
5. GDPR and Imprint
Personal data consent
Collecting GDPR consent forms ensures you have clear, documented permission to process personal data, helping you comply with legal requirements and protect individuals' privacy.
A photo that clearly shows a person is considered personal data under GDPR, as it can be used to identify them. Therefore please:
Inform and receive consent on the use of people’s images, including partners, stakeholders, and events’ participants. For individuals under 18, parental or guardian consent is required before collecting or processing their personal data.
Ask the partners and event/workshop participants to sign a GDPR consent form if you intend to publish media material that portraits them.
The Lead Partner and partner should store the GDPR consent forms among the project documents.
Good practice:
Ask project partners to sign a letter of consent at the kick-off meeting. Letter_of_consent_example.docx
Add a consent statement in your event registrations.
Imprint example
The imprint page (also known as the colophon) provides essential information about the publication, including the title, author(s), publisher, copyright notice, ISBN, and other publication details.
Including an imprint page is important because it:
Fulfills legal and copyright requirements
Ensures transparency and proper attribution
Supports referencing and cataloguing
Confirms the identity of the publisher or organisation
Provides contact details for further information
It contributes to the professionalism, credibility, and traceability of the publication.
(year of publication) Title of the publication
Publisher: name of the organisation add address
Title: title of the publication in English/other language
Authors:
Name of the partner organisation – authors names
Name of the partner organisation – authors names
Cover Photo @insert credit
This publication was supported as part of project acronym, an Interreg Northern Periphery and Arctic project co-funded by the European Union.
You are permitted to print or download extracts for your personal use. Reuse of content of this publications is authorised, provided the source is acknowledged. You are not permitted to use any of the content for commercial purposes.
Insert programme /project logo.
6. Design assets
Programme Area Map
Design and image files of the map of the programme area for digital and print use.
Ptarmigan, the programme mascot
The Ptarmigan bird is the mascot for our programme since 2000. Note that the mascot should not be confused as the official logo for the Interreg NPA programme, but rather as a complementing decor.
Please carefully follow this guidance on the use of the mascot: Programme-Mascot.pdf
Priority Icons
Design and image files of the three priority icons positive, negative and monochrome.
Interreg NPA colour palette
7. Other useful resources
Network of Interreg NPA communication managers
Join the community and post questions to e.g. exploit synsergies, get more followers on your social media post, connect with new people.
Relevant training and development opportunities
European Commission - Communication Monitoring and Evaluation, Tips&Tools:
https://ec.europa.eu/regional_policy/sources/policy/communication/evaluation_toolbox_en.pdf
INFORM EU training sessions
This is an EU-wide network of communication officers responsible for communicating EU funds tha.
https://ec.europa.eu/regional_policy/policy/communication/inform-network/webinars_en
The essential for accessible publishing, also on social media:
https://op.europa.eu/en/web/accessibility/accessibility-tips