Communication guidance and templates
Guidance how to use the programme-project logo and templates are made available to assist project communication tasks.
1. Design guide
Project design guidance
This is the main reference documents containing instructions how to use the logo and templates.
📁 Interreg NPA project design guide-v2_corr.pdf
2. Logo templates
Programme-Project logo
In this zip folder you will find the design file format of the combined programme-project logo. Please update it with your project acronym and create the standard file formats to be used by the partners e.g. JPG or PNG.
Please be aware that you might need different colour versions of the logo type, in case of use on different backgrounds ref. design guidance.
📁 Programme-Project_logo_template.zip
Programme logo
This is the programme logo, without the project acronym. Right-click to download the programme logo for e.g. use on webpages or document header. Please remember to add the project acronym in any project documents as in this example.
The zip file contains all file formats and colour versions, you can use this as a reference for developing your own colour versions of the combined logo.
📁
NPA_2021-2027_Programme_Logo.zip
3. Mini-website guidance
CMS guidance
A guide for managing content and media on the Interreg NPA project website based on Umbraco.
📁 Mini Site CMS Manual-1 reduced.pdf
Mini-website Q&A
A list of questions you might have when developing your project mini-website is published below and updated regularly.
Q1- Where should we specify the starting and ending dates and the budget? This info is not featured in a specific section anymore.
A- The start and end date, as well as the project budget appear on the project database, yet it is a good idea to publish them in the About the project page as well. To do this each project should add a content block, this is described in the CMS guidance.
Q2- Would ‘Toolkits’ and ‘Tools’ (in Resources) be similar sections in which we would be repeating the content?
A - Ideally there should be no repetition of content. In the Outputs&Results please provide a narrative presentation of the project outputs and results, explain how the can be used, who is the target group or how they have made an impact.
In the Resources please make available the outputs and solutions that are described in the O&R and that can be further used. It is important to link from the O&R to the Resources.
Q3 - Add a new CTA: a functionality to subscribe to the project newsletter.
A - This should already be possible, albeit not on the home page.
Q4- Should ‘Associated partners’ be identified with a different NPA’s corporate colour? (Like ‘Lead partners’ category is identified in navy blue)
A - We will consider this in a future round of improvements
Q5- Quick links: a link to ‘News & Events’ is missing.
A- This can be added in the settings.
Q6 - What will be the URL of the mini-websites?
A - The project sites URL will be: www.interreg-npa.eu/projects/acronym/home/
This turned out to be a necessary choice instead of using subdomains like in the past e.g. acronym.interreg-npa.eu . We have an easy permanent redirect feature built in the CMS available in case of need.
Country Icons
Use these country icons in the Contact section of your mini-website. Download the zipped folder and follow the steps in the mini-website manual to upload the files in the Media folder of your project on Umbraco.
Web Analytics
All mini-websites will have an own usage tracker provided via Plausible. The data collected by Plausible is limited, but simple and effective.
Each project communication manager will have direct access to Plausible for the project they are concerned, it is possible to set weekly and monthly reports sent via email.
Once your site is set, contact the Programme Communication Manager to receive the link and credentials.
4. Communication Templates
Project document
All project partners should use the combined logo in a visible manner on project documents e.g. deliverables, minutes, reports, etc. and communications material relating to the implementation of the project.
An example of a Word project document can be downloaded below. The word Acronym can be replaced with the actual project acronym directly in the file.
📁 Interreg NPA project Document.docx
Storytelling template
Follow these steps to tell your project story in the most impactful manner. These steps are designed to make your project story understandable to a non-specialist.
📁 Word template storytelling.docx
Ten elements to create good digital content
1- relevance, 2- hot / breaking news, 3- proximity, 4- curiosity, 5- conflict, 6- emotion,
7- consequences and impact, 8- a well-crafted narrative, 9- good pictures and good multimedia material. or videos 10- good headline (magic formula: ‘witty, pithy, pretty & hitty’) and scannable content.
Project poster templates
Below you will find the instructions and 3 Word templates for the project poster (one for each priority) in portrait and landscape format.
📁 INSTRUCTIONS FOR Interreg NPA project posters.pdf
📁 Interreg NPA project poster A3 Priority 1.docx
📁 Interreg NPA project poster A3 Priority 2.docx
📁 Interreg NPA project poster A3 Priority 3.docx
📁 Project-Poster-Landscape Priority 1.docx
📁 Project-Poster-Landscape Priority 2.docx
📁
Project-Poster-Landscape Priority 3.docx
Power Point template
Slides for projects, styled with the 3 priorities colours.
📁
NPA_Project_PPT_template.pptx
Roll-up templates
Templates for project roll-ups size 200x85 cm, two alternative designs.
📁
Project rollup_85x200 v3.zip
5. Design assets
Programme Area Map
Design and image files of the map of the programme area for digital and print use.
Ptarmigan, the programme mascot
The Ptarmigan bird is the mascot for our programme since 2000. Note that the mascot should not be confused as the official logo for the Interreg NPA programme, but rather as a complementing decor.
Please carefully follow this guidance on the use of the mascot: Programme-Mascot.pdf
Priority Icons
Design and image files of the three priority icons positive, negative and monochrome.
Interreg NPA colour palette
