9. Outreach

Communication efforts should match the ambition of your project.

See it! projects (6 months) -  should focus on sharing information. Choose the relevant existing channels to share the essential: Why, How and What your project is doing.

We expect that you will be using the NPA logo in all your materials, display a project poster at each partner’s venue and publish (at least) a news piece about the project. These 3 points are the so-called “EU requirements” and they must be met by any NPA project and all its partners. You can read more in detail about it here.

Shape it! projects (12 moths) – in addition to the above, this type of projects should make efforts to promote the solutions and good practices found.
Your communication will be more targeted towards an audience of interested target groups. You can use existing channels or create a new project mini-website which will be provided by the NPA programme, and you are welcome to join Interreg NPA events to promote your results.

Make it work! Projects (18 months) – in addition to the above, this type of project requires a more strategic approach to communication. Your objective is to make a positive impact, which means that you need to persuade your target audience and the people who can benefit from your work, to follow your lead!

In addition to the EU requirements, these projects must have an active online presence on social media, and maintain an NPA-hosted mini-website. They are also expected to participate in Interreg NPA events. These so-called “NPA requirements” you can read more in detail about here.

Yes, all projects must meet the minimum visibility requirements set out in the European regulation. We call these the “EU requirements” and you can read in detail about them here.

If you run an 18-month project, you must also fulfil the NPA requirements. You can read in detail about them here.

This is something we would like to ask you!
In line with the 3 youth criteria, please involve young people in designing your project communication approach, objectives and tactics. Let them participate or run your communication during the project, and let them decide the best way to talk about themselves and their interests.

The Interreg NPA programme provides the template to create the combined project/programme logo, which is mandatory to use across all your communication products and documents.

We also provide several templates: an A3 project poster, a roll-up, a power point slide deck and basic project documents. These templates are optional to use, i.e. while it is mandatory to display a poster, it is not mandatory to use our template. A project can design its own templates, as long as the minimum requirements are met.

All the templates and more communication assets are available in our Download centre.

Communication plays a key role in achieving the project objective and positive change. For this reason, it is very carefully assessed.

A project without a well-developed communication approach or with a vague target audience will fail to make other relevant organisations aware of the good ideas and solutions found. This will limit the impact of the project and the benefit that it can generate. Therefore, a poor communication often indicates that the project will not be able to deliver a change.

You can learn more on the role of communication in Interreg NPA projects here.

No, it is not necessary to design a bespoke project logo or a whole website. Only in very well justified cases we would agree that a project establishes its own logo and platform.

These projects will have to demonstrate the need for an own visual identity in relation to the strategic and durable achievement of results. It will have to be outlined in the Application form and prove to be a good fit within the project logic.

Any own project logo or website will need to integrate the mandatory combined programme/project logo and will not replace the mini-website.